Last Updated on September 29, 2020 by Shane Corbitt
You may not realize it, but information products have been around longer than the internet.
An information product is simply a way to provide information to the customer about a specific issue, problem, or disseminate information. The info product can be in many forms, such as a book, video, membership site, or audio. It can also be a combination of all the above.
If your audience needs the information, then you should create it. It can be something like “How to Become a Minimalist” or “Lose Weight in 30 Days” or it can be an ebook about your journey to success with tips for the reader to follow.
It can be in a variety of forms, a combination of forms, and if it covers information that your audience wants, it can become a product that is a source of passive income for you.
Create, Buy, or Hire Someone to Create the Content
Once you decide what you want to create as an information product then you need to decide how you’ll create it. You can create it yourself, you can get help by hiring someone else to do it for you, or you can buy private label rights content that you can use to make the information product. You can even combine several types of information products together, along with some original additions of your own, and create an amazing info product that everyone in your niche will want.
Get it Up for Sale
Once you’ve created and packaged the product, you’ll want to sell it. The best way to sell it is in a way that you can get affiliates to also promote it and earn a commission on it. It’s a lot cheaper to pay commissions than it is to pay for reaching people on your own via advertisements on social media. If you can attract super affiliates, that’s going to explode your sales.
Set Up Promotions
You can set up promotions in a passive way. Once you load the information into your autoresponder, into your social media schedule, and get it up on your blog as a post and a page, all you must do is promote it and let others promote it. Then you’ll start raking in the income passively from here on out.
Provide Customer Service
Once you start selling the info product, you will need to provide customer service. You can set up some automation on this process by using a searchable helpdesk and ticketing system. But, you will only have to create that one product one time.
Once it’s set up, providing customer service will be your only role in making money on the sales. If you create a product that is more evergreen content, then it will last a long time and you can almost create an entire business off one great information product.
