We’ve talked about a lot of blog monetization strategies during our time together in this challenge. Determining which ones to use depends upon your particular blog topic, your preferred style, and your audience, among other factors. Typically, you’ll want to try a multitude of actions in order to see which ones work best for you and your blog readers. Ultimately, finding what works and doing more of that is the best approach when it comes to blog monetization. Here are some tips for discovering your sweet spot.
Give It a Try
Take a look through the suggestions we’ve covered in this series. Choose your top five to seven strategies to try on your blog. Give some thought to the type of content you have, the products and affiliates you offer, your audience demographics, and your preferred selling style. Go with ones that seem to best complement these things. You could eventually add more to the list, but it’s a good idea to start with a small number of actions for the purpose of easier comparison.
Track Your Progress
There are various analytics programs that can help you to track your progress in terms of page views, sales, and such. These tools will vary based upon what you’re measuring and your goals. It’s important to use them when appropriate and take the time to understand the functionality of each. Blog, social media, and sales platforms often come with their own measurement tools. You can also find outside resources to help you. Sometimes, just paying attention to things like number of subscribers or sales may give you enough insight to get a general sense of how each tactic is working. Take notes and compare which methods seem to be gaining you the best results that are in line with your goals.
Repeat What Works
Once you get a sense of which things work best, you’ll want to repeat those actions. If you notice that a large number of product or affiliate sales have come from your about page, consider switching up your offerings and links every few months. Test your progress again to determine whether these newest suggestions are gaining the same kind of traction as the first. Sometimes, it’s the specific product that has appeal. Other times, it’s the method of promotion. You may also find the best results come from a combination.
Trial and error is always a part of progress monitoring. Soon enough, though, you’ll find your groove and can simply make small tweaks when necessary.
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