We’ve already covered that blogging can be a great way to share your knowledge with others and to build a platform that will help you reach goals such as authoring a book. Your brand and blogging platform can also go a long way toward helping you to establish other opportunities. One of the most common and potentially lucrative is consulting. Businesses and individuals will want to hire you for your advice if they believe in what you’re doing and see you as an expert in your niche. People will desire the results you can provide. Read on to find out how you can use your blog to sell your expertise and land consulting gigs.
Position Yourself as an Expert
Your blog gives you the space to share what you know with the world. Take time to craft thorough, useful, and informational posts that will showcase your skills and knowledge. This seems obvious, but sometimes it’s easy to forget to get back to basics. By writing posts that are jam-packed with the content your readers want and that adds value to their lives, you’re setting yourself up as a trusted guide and expert in your field. Folks will seek you out for this expertise.
Build Relationships
Building relationships is another essential part to becoming a consultant. By authentically engaging your audience, you’re demonstrating that you’re approachable and that you care. An often-overlooked aspect of blogging success is the need to develop quality relationships and build trust. People won’t want to read what you have to say if they don’t believe you’re genuine. They certainly won’t be willing to pay you money if they don’t trust you. Take time to answer readers’ questions thoroughly and to get to know your audience. By paying attention, you’ll also discover new ways to ease their pain points and to provide them with real value.
Get Your Name Out There
No one will want to hire you unless they see what you can do. That means you must put yourself out there in a variety of ways so that you can be found. Conference attendance within your niche is a fabulous way to connect with others and to demonstrate your expertise. Networking online is also quite effective. Find forums and contribute helpful information. Submit guest posts so more people can hear what you have to say. Be sure to post to social media on a regular basis. Consider setting up your own online group on social media as a means to reach people. You never know where the right connection can lead.
Once you begin to establish yourself as an expert, people will look to you for guidance. Set up a page on your blog to advertise your consulting services. Collect testimonials. Keep putting yourself out there and building relationships, and you’ll soon find yourself accepting meaningful consulting gigs.
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